Building brand in small and medium-sized business niche might be even more critical than it is for larger corporations. That is the truth even though creating brand marketing strategy for a home based business might sound too “corporate” for some.
Naturally, when we are talking about building a brand on a small business niche, it’s not on the same scale as corporations do, but the brand marketing strategy is literally the same. Building a brand is not difficult, but it doesn’t happen overnight.
The social media is an excellent platform to build your brand especially if you are a people person. To build your small business’ brand, keep in mind that social media can be a huge timewaster, so plan some time for it, do it within that time and move on to other things. Be efficient and remember how you would like to be seen online. Always remember that you are building a brand for yourself, so act accordingly.
Another great way to build your brand is by blogging. What makes this strategy ideal for your small business is that it is easy to set up. Build a simple WordPress blog, pick a nice looking theme and start adding content. To make your blog more visible to your target audience, you may use Search Engine Optimisation strategies.
Getting your business standout to local consumers through local business listings can give you a number of advantages. There are many local businesses in Perth that are dependent upon the local geography for their revenue. If you are not using local business listings as an additional marketing tool to reach consumers then you are missing out on a significant local marketing tool.
What makes local listing an excellent marketing platform is that it shows up on the first page of search results, mobile searches, and in mobile applications. Moreover, this local marketing tool is free so you really can’t ignore this. If you are able to manage your listings, your local listings will show up in these various search results. You can achieve this by entering your marketing information.
By no means, local listings basically start and end with Google. Also, this process may be free, but you need to bear in mind that this is not a one-time process. You have to manage these listings – you need to update your keywords, photos (products, services, company), videos (TV commercials and others), coupons (discounts, offers) and events (promotions) on a regular basis.
If you use local listing, you are dependent upon your local consumers for revenue. Local business does not just mean small business or franchise business but also includes national companies that have a presence in local markets.
However, according to an article published by Smart Company Australia, Google has issues when it comes to local listings.
Practically, every one of us has his or her own hobby/hobbies. Some of us love to play sports, to paint, to sing, to dance, or making crafts. However, not all of us know how to make money from the things that we naturally love doing; with the right guidance, they can convert these very hobbies into a profitable and money making business. So, if you have a hobby you are passionate about, you need to study and look for some tips on how you can monetise your passion.
The first thing you can probably do is to focus on a hobby you genuinely love pursuing. Don’t choose a hobby if your goal is just to make money from it but for the love of it. For example, if you love playing basketball, you could start giving coaching classes for kids and if you like writing, you could write some articles for a magazine, newspaper, or your own blog.
Do not force yourself into making money from hobbies. You will slowly, and not overnight, start making enough money to consider leaving your day job and to pursue only your money making hobby.
Creativity is an important key when making money from your hobby. If you don’t actually have a hobby, but want to make money from home, you just have to think of something you can do but others can’t. This way you are sure they will be willing to pay you for the craft, skill or services you have to offer.