How Do You Want To Launch Your Startup Idea?

When it comes to the success of your startup business, there can be many different aspects that contribute to it. However, none are more important than your business idea.

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Startup ideas

Here in Australia, many startups fail especially during its early stages. There are several reasons why a startup fails, but you can avoid this to happen. Your startup should now fail if you do things right.

So what’s the secret to success? How do you do it right? The road to success is not easy. If it was, you won’t hear anyone saying that becoming a successful entrepreneur takes a lot of time, effort and a bit of luck. But, one thing is for sure – it all starts and that is with your business idea.

The idea for your business is crucial. Its essence of the idea drives everything forward. The business idea creates a reason to invest and it also creates sales and profit. Being able to come up with a product or service that persuades your customers to give you money in exchange for what you’re selling.

Meanwhile, if you have a bad idea, you are more likely to face competition. In turn, this will lead to reduced sales and profits. This means that the business is less likely to grow and may struggle to survive.

So what makes a business idea great? It is true that all successful products and services around us these days started from a great idea. Whatever the product or service is, the idea inspired you to make a purchase. When thinking for a business, you should focus on becoming a solution to your customers’ problem. You need to be creative and unique as much as possible. You can’t just do what every other company does, life doesn’t work like that.

Once you’ve finalised your business idea, the next step obviously is to launch your new business. But how do you do it? Here’s how:

Five business lessons from elite sport

Sports and business have the same thing — we can learn more from them as we get more experienced.

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The CEO Institute director Steve Stanley. Source: Supplied.

Starting a business can be intimidating especially when you’re young. You might have learned about business and entrepreneurship from school, books or practical advice from online sources, but there’s a big difference between understanding business fundamentals on paper and gaining wisdom through actual experience.

As you go along running your own business, you’ll have accumulated a wealth of knowledge and hundreds of lessons, but there are some lessons that you should learn early on.

First of all, you should learn how to know the worth of the people around you. Keep in mind that it is almost impossible to build a successful business by yourself. Even if you’re a solo entrepreneur, there will be mentors, partners, vendors and peers alongside you helping you achieve your long-term vision.

Therefore, you should recognise how valuable other people will open you up to more opportunities, help you keep an eye out for new contacts no matter where you are and make you more discerning in decisions – examples of these decisions are hiring and committing to long-term deals.

Another important lesson you should know as early as possible is the fact that you’re going to fail and that is fine. Failure is going to be inevitable in any kind of business no matter how much you know or how much you prepare. Your business may become successful overall, but there will be individual strategies and campaigns that crash and burn, and ideas that fizzle out entirely. Facing failure with the realisation that it is, in some contexts, unavoidable, makes it easier to accept.

In business, learning is limitless. No matter how much you know, or how much you think you know, there’s always more information to learn. You’ll always have room to be a better leader and a better entrepreneur, and there will always be new skills and abilities to acquire.

To learn some more business lessons, read this:

The federal government is offering $50,000 grants so you can take your idea global

Here in Australia, our market is huge for almost everything. However, it is not big enough for many business owners. Nowadays, more and more entrepreneurs think about and focus more about their growth that’s why they consider expanding their business outside the country and turn global.

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Global business

The idea of looking for international growth, by turning global as an importer-exporter, offers numerous opportunities. A global business creates the ultimate freedom of earning income wherever you go. It also gives you a competitive advantage over businesses that are limited by language and location. You can even out your sales by tapping markets with different or even countercyclical fluctuations if your business is plagued by destabilising fluctuations in your markets due to seasonal changes or demand cycles.

Obviously, the world is a much wider market compared to Australia. So if you go global, your business can extend its existing services and products’ sales life by finding new markets to sell them. For instance, your product or service may turn obsolete here in our country but you can still export them to New Zealand or other countries in Asia or Europe and make money from it.

Improving your potential for expansion and growth is the overriding reason to go your business global. There are too many international opportunities for us to take advantage of. There are markets in our nearby countries, Asia and Europe. There are wealthy countries you can do business in, but others prefer fast-growing, less-competitive markets.

Just explore the globe and you can find tons of opportunities to sell your products and services somewhere. Unearthing just the right opportunity for you involves more planning, preparation and work, of course.

Luckily for Australians, the federal government is offering $50 thousand grants to entrepreneurs who have smart ideas and would like to take their business global. Read this for more details:

Top 10 Tips To Take Your Brand From Good To Great

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Building brand in small and medium-sized business niche might be even more critical than it is for larger corporations. That is the truth even though creating brand marketing strategy for a home based business might sound too “corporate” for some.

Naturally, when we are talking about building a brand on a small business niche, it’s not on the same scale as corporations do, but the brand marketing strategy is literally the same. Building a brand is not difficult, but it doesn’t happen overnight.

The social media is an excellent platform to build your brand especially if you are a people person. To build your small business’ brand, keep in mind that social media can be a huge timewaster, so plan some time for it, do it within that time and move on to other things. Be efficient and remember how you would like to be seen online. Always remember that you are building a brand for yourself, so act accordingly.

Another great way to build your brand is by blogging. What makes this strategy ideal for your small business is that it is easy to set up. Build a simple WordPress blog, pick a nice looking theme and start adding content. To make your blog more visible to your target audience, you may use Search Engine Optimisation strategies.

For more tips on building brand, read this article:

Klondik Perth Business Centre also posts about SMSF, Home Building, and other relevant news for Perth small business owners.

Is Google broken? Where’s the relevancy for local business listings?

Image result for broken google Getting your business standout to local consumers through local business listings can give you a number of advantages. There are many local businesses in Perth that are dependent upon the local geography for their revenue. If you are not using local business listings as an additional marketing tool to reach consumers then you are missing out on a significant local marketing tool.

What makes local listing an excellent marketing platform is that it shows up on the first page of search results, mobile searches, and in mobile applications. Moreover, this local marketing tool is free so you really can’t ignore this. If you are able to manage your listings, your local listings will show up in these various search results. You can achieve this by entering your marketing information.

By no means, local listings basically start and end with Google. Also, this process may be free, but you need to bear in mind that this is not a one-time process. You have to manage these listings – you need to update your keywords, photos (products, services, company), videos (TV commercials and others), coupons (discounts, offers) and events (promotions) on a regular basis.

If you use local listing, you are dependent upon your local consumers for revenue. Local business does not just mean small business or franchise business but also includes national companies that have a presence in local markets.

However, according to an article published by Smart Company Australia, Google has issues when it comes to local listings.

Read the full article here:

You may also read our post about finding  a good cleaning company in Perth. Click here to read the full article.

15 tips to start earning money doing what you love, from people who have done it

Practically, every one of us has his or her own hobby/hobbies. Some of us love to play sports, to paint, to sing, to dance, or making crafts. However, not all of us know how to make money from the things that we naturally love doing; with the right guidance, they can convert these very hobbies into a profitable and money making business. So, if you have a hobby you are passionate about, you need to study and look for some tips on how you can monetise your passion.

The first thing you can probably do is to focus on a hobby you genuinely love pursuing. Don’t choose a hobby if your goal is just to make money from it but for the love of it. For example, if you love playing basketball, you could start giving coaching classes for kids and if you like writing, you could write some articles for a magazine, newspaper, or your own blog.

Do not force yourself into making money from hobbies. You will slowly, and not overnight, start making enough money to consider leaving your day job and to pursue only your money making hobby.

Creativity is an important key when making money from your hobby. If you don’t actually have a hobby, but want to make money from home, you just have to think of something you can do but others can’t. This way you are sure they will be willing to pay you for the craft, skill or services you have to offer.

Read this blog post to learn some tips on starting earning money doing what you love, from people who have done it:

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