Getting your business standout to local consumers through local business listings can give you a number of advantages. There are many local businesses that are dependent upon the local geography for their revenue. If you are not using local business listings as an additional marketing tool to reach consumers then you are missing out on a significant local marketing tool.
What makes local listing an excellent marketing platform is that it shows up on the first page of search results, mobile searches, and in mobile applications. Moreover, this local marketing tool is free so you really can’t ignore this. If you are able to manage your listings, your local listings will show up in these various search results. You can achieve this by entering your marketing information.
By no means, local listings basically start and end with Google. Also, this process may be free, but you need to bear in mind that this is not a one-time process. You have to manage these listings – you need to update your keywords, photos (products, services, company), videos (TV commercials and others), coupons (discounts, offers) and events (promotions) on a regular basis.
If you use local listing, you are dependent upon your local consumers for revenue. Local business does not just mean small business or franchise business but also includes national companies that have a presence in local markets.
However, according to an article published by Smart Company Australia, Google has issues when it comes to local listings. Read the full article here: http://www.smartcompany.com.au/technology/seo/80575-google-broken-wheres-relevancy-local-business-listings