We all have a part to play in stamping out racism at work

What is racial discrimination? Racial discrimination is when you treated less favourably than another person in a similar situation because of your race, colour, descent, national or ethnic origin or immigrant status.

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Racism at work

Here in Australia, many face discrimination and racism but are not able to speak up. They don’t know how to respond to discrimination, racism and racist comments in their workplace. So as the manager, you have to carefully consider the impact of racism within your organisation and how will you able to solve this problem.

Within an organisation, the leader may face several discrimination scenarios and other issues involving diversity such as anti-Semitism, unwanted sexual advances, or misunderstandings about LGBTQ lifestyles, marginalising others. But, the way you communicate around such problems including racism will define your impact as the leader and as a human being.

As a leader, you need to set a tone for your organisation. You need to clearly state to your team about zero-tolerance policy against racism and discrimination among employees. You need to set clear guidance and will eventually go down among your subordinates. Everyone should know where your stand and the reasons why you prohibit unequal treatment based on skin colour.

If you see or hear one of your employees expressing or acting on racist views, you need to intervene. You also need to be mindful to their personal safety. If incidents happen, you should investigate and handle the situations through appropriate disciplinary measures.

As the employer, you should be the first person who avoids racist comments or acts. You should be the first one to show a good example that your employees will follow. You need to take some time learning about different cultural backgrounds. This can help improve your team spirit and reduce the chance of misunderstandings resulting in complaints, disciplinary action or an employment tribunal claim.

To learn more on how to handle racism in your workplace, check this out: https://www.watoday.com.au/business/workplace/we-all-have-a-part-to-play-in-stamping-out-racism-at-work-20190326-p517n5.html

Social Networks You’ve Never Heard Of, but Should Be Using for Marketing

In order to bring success to your business, you need to spend some time in order to increase your traffic, brand recognition, and sales. However, as a business owner, you always want to save some time and money on your marketing campaigns. So, in order to do this, what should you do? The answer is pretty obvious – make use of social media.

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Social Media

Almost 9 out of 10 marketers nowadays claimed that social media marketing guaranteed immense exposure for their company by simple expending 6 hours a week with little to no cost. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great. With that being said, it is safe to say that anyone not implementing this cost-effective tool is missing out on a phenomenal marketing opportunity.

Today, many marketers have realised the potential of using social media platforms like Facebook, Instagram, Twitter and other popular sites to bring your brand from mediocre to great. These sites have truly become an element of success to many businesses (whether small, medium or large enterprises) from all over the world.

Despite the fact that the majority of businesses these days incorporate social media to their marketing campaigns, sadly there are still some are unsure of which tactics to apply and if they are effective. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use.

Facebook, Instagram, Twitter and YouTube are among the most popular social media platforms marketers use to promote their products and services online. With numerous members and the worldwide range they can provide you with, these platforms can truly give you tons of advantages.

However, did you know that aside from these popular social networks, there are some others that are less popular but can also give you so many benefits? Read this to find out: https://www.businessnewsdaily.com/11315-facebook-twitter-alternatives-business-marketing.html

Savings surge as Australia passes two million solar-powered homes

Saving our energy bill is the number one benefit of building a solar home energy system. The good news is that converting your home into a solar home doesn’t have to be expensive as many used to believe and it has many affordable options.

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Patrick Mair installed a large solar system at his home.

Solar energy technologies can supply for several different purposes. Passive solar design can provide heating, cooling and natural light for your home. Solar electricity options can be used on home appliances. One of the best advantages of solar power is the solar water heating that can provide hot water options for laundry and other general household water usage such as showers, cooking, cleaning, etc.

However, you should keep in mind that it is important to consider which solar energy options are most efficient, and the most cost-effective for your situation when planning a solar home.

Independence is another benefit of having a solar powered home in Perth. Even if you live in the remote tropical island, deserts or mountains, you can still have power. With solar power system, you don’t have to rely on the utility grid. You also will no longer experience blackouts in your area during those long summer months of electrical overloads can keep your family cool and calm in the summertime. This assumes you have planned your home solar energy production to match or exceed your home energy usage.

Moreover, solar power systems require less maintenance. There is little maintenance to keep the system going except to remove leaves and dust off the solar panels to maximise solar absorption. You may also be required to cut back nearby tree branches to handle the leaves and minimise any shade on your solar cells but it is not much of a burden.

Using solar panel systems for homes is increasing in a dramatic rate here in Australia. With the many advantages it brings, it is no longer a surprise. Read more at: https://www.perthnow.com.au/lifestyle/personal-finance/savings-surge-as-australia-passes-two-million-solar-powered-homes-ng-a23ae0674cfb521bf5566f26a59b56b3

3 business trends to keep an eye on in 2019

Another year is on its way out, offering businesses of all sizes and nature an opportunity to reflect on the past year. With all the ups and downs that you experienced throughout the year, you can create a good plan for the upcoming year with those lessons in mind.

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Business trends.

Nothing is permanent in business and trends are constantly changing and business trends are always changing. Whether the changes are in technology, marketing, finance or public policy, you need to be aware of all these external factors in addition to their internal operations.

As an entrepreneur, you probably already know that technology is always improving. Technology has not only made a continuous impact in the business sector, but it has also changed our lifestyle and lives as a whole. Therefore, it should not be a surprise to stay on the cusp of technological trends within your particular industry if you want to achieve continued success.

In the next year, technology will be a true game-changer. However, technology can never replace human touch especially in business. There might be tons of technological innovations businesses bring, but customers will always find and buy businesses that are more “human.” Customers will always prefer genuine relationships.

Technology runs our lives more than ever, but it is relationships that drive business and commerce, so people will find more ways to connect in person to build trust and strengthen connections. Therefore, you need to find ways on how you can talk to your customers and get to know them.

Similar to technology, marketing and advertising are continually changing to meet the needs and expectations of the consumer. Business owners have to make sure that they stay on the loop with the pulse of your target customers. You also need to discover fresh new ways to keep them engaged and delighted with your product or service.

Continue reading: https://www.flyingsolo.com.au/working-smarter/3-business-trends-to-keep-an-eye-on-in-2019

Dealing with Unemployment

Losing a job is tough especially when you love it and that is the only source of your income. Naturally, people who lost their jobs slipped into self pity for a bit. They look for ways to find happiness on some other activities that make them feel better. But as good as those activities feel, you’ll realise you won’t find a new job once you’ve done doing those things.

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Losing your job

Immediately after you’ve been let go by your old boss, you may find your self experiencing a range of emotions. You might experience panic as you’ll no longer be receiving regular pay checks. You might also experience exhilaration since you will have a life without a set of regular routine. Or, you might feel that you’ve wasted a lot of your time that you devoted to your former job. But rather than getting caught up in each of these negative emotions, you should realise that these things are normal and they can happen to anyone. Hence, what’s the best thing to do is to move on and focus on the future.

The initial loss of a job is stressful, and it usually makes us lose our clarity and focus on planning the next steps. However, you don’t have to descend into an anxiety spiral. There are always options, and the key is to let yourself have the time and space to determine what those are.

Fighting against the stressful of joblessness does not have to be complicated. Take your time to gather all of your contacts off of your computer, so you can send a thoughtful email once you get your footing again. Talk to them and perhaps one of your friends can help you find a new and better job.

If you have outstanding debts, talk to your bank or any other organisation you owe money to. Tell them you’re having financial difficulties and want to discuss repayment arrangements.

Continue reading at: https://www.moneysmart.gov.au/life-events-and-you/life-events/losing-your-job

Building your new home in Perth: single or double storey – which one is better?

Moving forward and owning a new home is truly one of the most exciting events in one’s life. But before building your first home, you first need to make up your mind on whether a single or double-storey living suits your needs and lifestyle. Choosing between one or two-floor living can be challenging especially to first-time would-be buyers – they often get confused as to which one would best accommodate their way of living and needs.

In recent years, two-storey houses have become so popular because of the many benefits this type of house provides. This is also the reason why companies such as double storey home builder Vision One Homes are so popular in Perth these days. But is a two-storey home really more advantageous than a single storey one? Let’s find out!

two storey home builders perth
Single Storey vs Double Storey Homes

Advantages of double-storey homes

One obvious benefit of two-storey homes is that it allows you to maximise the capacity of your land area. By having a two-floor house, you get two times floor space without using some areas for your garden or swimming pool.

Another advantage of two-storey homes is that they normally have less building cost. Building up instead of building out can add extra amenities for your house for a lesser cost. When you build up rather than building out, you also save some money for roofing.

Advantages of single storey homes

On the other hand, there are also a few advantages of single-storey houses. One of which is the comfort you get from being able to have higher ceilings which double floors can give you. Who doesn’t love high ceilings?

The second advantage of single-storey houses is you don’t have to provide more bathrooms for the second floor since everything is all on the same level. This can save a significant amount of money when constructing your home as we all know how expensive bathrooms are nowadays. So whether you’ve already decided to go with a double or single-floor house, the best way to ensure that you get everything you want in your new home is to work with a reputable home builder that specialises in the type of floor plan you want.

Top 10 Tips To Take Your Brand From Good To Great

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Building brand in small and medium-sized business niche might be even more critical than it is for larger corporations. That is the truth even though creating brand marketing strategy for a home based business might sound too “corporate” for some.

Naturally, when we are talking about building a brand on a small business niche, it’s not on the same scale as corporations do, but the brand marketing strategy is literally the same. Building a brand is not difficult, but it doesn’t happen overnight.

The social media is an excellent platform to build your brand especially if you are a people person. To build your small business’ brand, keep in mind that social media can be a huge timewaster, so plan some time for it, do it within that time and move on to other things. Be efficient and remember how you would like to be seen online. Always remember that you are building a brand for yourself, so act accordingly.

Another great way to build your brand is by blogging. What makes this strategy ideal for your small business is that it is easy to set up. Build a simple WordPress blog, pick a nice looking theme and start adding content. To make your blog more visible to your target audience, you may use Search Engine Optimisation strategies.

For more tips on building brand, read this article: http://yfsmagazine.com/2017/03/06/top-10-tips-to-take-your-brand-from-good-to-great

Klondik Perth Business Centre also posts about SMSF, Home Building, and other relevant news for Perth small business owners.

Is Google broken? Where’s the relevancy for local business listings?

Image result for broken google Getting your business standout to local consumers through local business listings can give you a number of advantages. There are many local businesses in Perth that are dependent upon the local geography for their revenue. If you are not using local business listings as an additional marketing tool to reach consumers then you are missing out on a significant local marketing tool.

What makes local listing an excellent marketing platform is that it shows up on the first page of search results, mobile searches, and in mobile applications. Moreover, this local marketing tool is free so you really can’t ignore this. If you are able to manage your listings, your local listings will show up in these various search results. You can achieve this by entering your marketing information.

By no means, local listings basically start and end with Google. Also, this process may be free, but you need to bear in mind that this is not a one-time process. You have to manage these listings – you need to update your keywords, photos (products, services, company), videos (TV commercials and others), coupons (discounts, offers) and events (promotions) on a regular basis.

If you use local listing, you are dependent upon your local consumers for revenue. Local business does not just mean small business or franchise business but also includes national companies that have a presence in local markets.

However, according to an article published by Smart Company Australia, Google has issues when it comes to local listings.

Read the full article here: http://www.smartcompany.com.au/technology/seo/80575-google-broken-wheres-relevancy-local-business-listings

You may also read our post about finding  a good cleaning company in Perth. Click here to read the full article.

Financial Planning: Self Managed Super Funds in Perth

Today, more and more Australians are convinced that having a Self Managed Super Funds is better when it comes to financial security. To gain assets, some prefer choosing to start a self managed super fund since this method is a lot less costly than industry super funds. To do an SMSF, you need to ask a professional like an accountant to guide you. Some who have chosen to do this strategy on their own have failed so it’s better to minimise errors.

self managed super funds in Perth

There are so many rewards you can get when you run SMSF. Do you want to take full control of your fund? With SMSF, taking total control is not a problem at all. Furthermore, you also got more investment options; for instance, your choice of shares, managing your funds, unchanging interest and also property reliance. With SMSF, you are the administrator which means you must need to know everything about the investment to give you the utmost benefit or you may hire yourself a good and reliable investment broker or adviser.

For you to be able to get the best return from your SMSF, you need to make sure that you have the best rates possible. Keep an eye on fund’s balance. In terms of interest rates, you need to update yourself on what other organisations might offer. In some cases, banks can offer better interest rates so it would be smarter to move and invest your funds.

Another important thing to consider is timing. Perfect timing is very crucial when it comes to SMSF investing. You need to review your strategies, know when the right time is so that you will be able to maximise all investments.

15 tips to start earning money doing what you love, from people who have done it

Practically, every one of us has his or her own hobby/hobbies. Some of us love to play sports, to paint, to sing, to dance, or making crafts. However, not all of us know how to make money from the things that we naturally love doing; with the right guidance, they can convert these very hobbies into a profitable and money making business. So, if you have a hobby you are passionate about, you need to study and look for some tips on how you can monetise your passion.

The first thing you can probably do is to focus on a hobby you genuinely love pursuing. Don’t choose a hobby if your goal is just to make money from it but for the love of it. For example, if you love playing basketball, you could start giving coaching classes for kids and if you like writing, you could write some articles for a magazine, newspaper, or your own blog.

Do not force yourself into making money from hobbies. You will slowly, and not overnight, start making enough money to consider leaving your day job and to pursue only your money making hobby.

Creativity is an important key when making money from your hobby. If you don’t actually have a hobby, but want to make money from home, you just have to think of something you can do but others can’t. This way you are sure they will be willing to pay you for the craft, skill or services you have to offer.

Read this blog post to learn some tips on starting earning money doing what you love, from people who have done it: http://www.businessinsider.com.au/entrepreneur-advice-2016-8#/#-1

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